High-calibre designers, such as Maarten Baas, Formafantasma, Marcel Wanders, Naoto Fukasawa and Naohiko Mitsui, Neri & Hu, continued to attract visitors with their high-impact installations throughout Milan Design Week, while emerging names, like YOY, Vasku&Klug for Preciosa and Apparatu, provided an interesting international snapshot of the upcoming talent.
The presence of international digital platforms, like Archiproducts and Houzz, highlighted the current trends in the digital world, entering the fray with truly engaging exhibition projects, a selection of high quality designs and co-networking projects, as was the case with Archiproducts, which inaugurated its permanent base at Via Tortona 31, in Milan.
Positive trends also for the automotive industry which, yet again, presented some incredible exhibition projects, in a fusion of technology and design, reaffirming itself as an extremely innovative sector. An example of this was Lexus and Toyota, where the car was reinterpreted and became part of a spectacular and sophisticated installation, designed respectively by Formafantasma an Naohiko Mitsui. A real must-see exhibit in the recently ended Design Week event.
150.000 visitors (+30% compared to 2015); 115.000 attendees registered at Opificio 31, the heart of our exhibition circuit; 40 exhibition projects that reinforced the variety of attractions on offer in the Tortona district, and exhibitors from 10 different countries.
These are the figures at the close of Design Week, where every exhibition space was fully booked up and our programme of events became a key protagonist, contributing to the relaunch of the Tortona district as a synonym of the Fuorisalone event
Our exhibition circuit in the innovative Tortona district includes exhibition spaces that accommodate the creative needs of design, fashion, and art,
as well as food and culture, central themes for Milan and the world at Expo 2015.
We offer specially tailored services that include scouting the right space for the client's needs, designing a creative installation concept, and developing a communications strategy.
Each of our locations has a story to tell, a past that can still be read in the structural details.
These are redeveloped industrial spaces, the repositories of different layers of Zona Tortona's identity, a key to how it has been used over the years.
Each space contains traces of its beginnings and original use with clues found in the names they have been given. These are not just containers; these spaces have their own identities.
Contact us to find the right one for you!