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FUORISALONE - 04/16 -  Toyota in Via Tortona 31  - 1
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FUORISALONE - 04/16 - Toyota

— From 12 aprile 2016 to 17 aprile 2016
— Company: Toyota

THE SETSUNA (which means 'moment') is made almost exclusively of wood and brings back memories of a 50s speedboat, "designed with love, born strong and pure like a race horse. Unforgettable!" as Carlo Riva described his 'Ariston' in the years of post-war Italian industrial renaissance.
The development of this concept was supervised by Eng. Kenji Tsuji, who has posed a constant attention to any single detail: the union between the car body panels (Japanese cedar for the exterior and birch for the frame) was obtained using the traditional technique ‘Okuriari ‘ that does not use nail or screw joints but only ‘dovetail’, fully respecting the green paradigm.
Conceptually very attractive, THE SETSUNA wants to be primarily a witness of the passage of time, assimilating deeply the family spirit in the progression and succession of events.

LOCATION DELL'EVENTO

Officina 31

Via Tortona 31
GO TO THE LOCATION PAGE