A typically Milanese phenomenon is that of autumn sample sales. The list is very long since many brands organize special sales for their customers buy also for a wider audience. Each district has its own, including cashmere, outerwear, fancy shoes and designer ready-to-wear, set up in a temporary showroom of desires.
Zona Tortona is a very popular destination in the calendar of those chasing the bargain of the season. Here, over the years, enormously successful sample sales have been organized: if the queue at the entrance is an indication of success, in front of some locations there was also an hour of waiting before entering.
Sample sales phenomenon, or family & friend as you prefer to call them, we are now facing a seasonal trend that involves a large audience for shopping at attractive prices
Between solidarity sales - yes, because by purchasing in certain sample sales, foundations and charities are supported - and end-of-season samples ... that the purchase begins: in Opificio 31 it will be possible to participate in the sale of Maliparmi, L'Autre Chose, Giannico, Transit and Isabel Marant!
Our locations in the Tortona district are the perfect venues for hosting design, fashion, food and cultural events.
We provide tailormade services: from choosing the right location for your exhibition, right the way through to promotional initiatives and communication events.
Thanks to the Megawatt exhibition complex, we can also manage big events, conventions, fashion shows and tradeshows. A versatile 9600-sqm, modular space with indoor and outdoor areas, located in Via Watt 15, at just a few minutes from the centre of Milan.
Each of our locations has a story to tell, a past that can still be read in the structural details.
These are redeveloped industrial spaces, the repositories of different layers of Zona Tortona's identity, a key to how it has been used over the years.
Each space contains traces of its beginnings and original use with clues found in the names they have been given. These are not just containers; these spaces have their own identities.
Contact us to find the right one for you!